{
  "brand": "Lemon Lens",
  "domain": "lemonlaw",
  "audience": "lemon-law",
  "headline": "Build around the right vehicle story.",
  "intro": "Turn model years, repair patterns and manufacturer documents into a sharper campaign brief. Give the buyer a specific question to test, with the source and legal qualifiers in view.",
  "figure": {
    "title": "Model-year scope matters",
    "scope": "IONIQ 5 · Reviewed recall",
    "source": "iccu",
    "caption": "*Specified vehicles within production/VIN limits. Recent CA reports: October 29, 2025–October 28, 2026. A report is not a verified defect or a qualified case."
  },
  "lensHeadline": "Choose the repair context. Refine the campaign.",
  "lensIntro": "The same vehicle name can cover different configurations and legal histories. Separate those groups before choosing keywords or writing a landing page.",
  "examples": [
    {
      "id": "iccu",
      "title": "IONIQ 5",
      "subtitle": "Recall and model-year scope",
      "observedTitle": "65 reports do not extend a recall.",
      "observed": "The 2025 IONIQ 5 has 65 recent California-consumer reports, including 54 with electrical-system labels. Reviewed recall 24V868 lists 2022–2024 IONIQ 5 vehicles, with production and VIN limits.",
      "scope": "Distinct ODI reports received October 29, 2025–October 28, 2026. Component labels can overlap.",
      "sourceIds": [
        "complaints",
        "iccu"
      ],
      "testTitle": "Keep the recall group precise.",
      "test": "Compare a scope-correct ICCU information page with general EV problem copy for otherwise comparable eligible traffic. Keep 2025 IONIQ 5 inquiries on a separate evidence path.",
      "qualifiers": [
        "Exact model year, VIN and configuration",
        "Warranty and actual repair opportunities",
        "Recurring symptoms, days unavailable and manufacturer communications"
      ],
      "measure": "Wrong-year inquiry share, attorney acceptance and signed matters after lag.",
      "boundary": "A recall does not establish repeated failed repair or individual lemon-law eligibility. Model year is not the sale date."
    },
    {
      "id": "transmission",
      "title": "F-150 transmission",
      "subtitle": "Configuration and build date",
      "observedTitle": "A bulletin narrows the question.",
      "observed": "The 2022 F-150 has 13 recent California-consumer reports, nine carrying a powertrain label. Ford TSB 24-2254 covers specified non-hybrid 10R80 vehicles and build dates, including 2021–2022 F-150s built on/before August 15, 2022.",
      "scope": "The report label does not identify a transmission. Applicability/action pages were read within the first 12 of 17 PDF pages.",
      "sourceIds": [
        "complaints",
        "ford"
      ],
      "testTitle": "Ask about the right repair history.",
      "test": "Test a transmission-specific document checklist against a general warranty page. Keep hybrid 10R80MHT inquiries outside this bulletin’s group.",
      "qualifiers": [
        "Transmission, build date and actual VIN applicability",
        "Warranty facts and repair orders",
        "Recurring symptoms, downtime and current procedural branch"
      ],
      "measure": "Configuration mismatches, attorney acceptance and signed matters.",
      "boundary": "A technical bulletin is not a recall or buyback finding. The advertised $165,000 F-150 result reviewed in this research is an offer, with acceptance/payment unverified."
    },
    {
      "id": "prologue",
      "title": "Honda Prologue",
      "subtitle": "Separate symptom groups",
      "observedTitle": "90 reports cover several themes.",
      "observed": "The 2024 Prologue has 90 recent CA reports. Labels include steering (24), suspension (23), powertrain (21) and electrical systems (19). A July 2026 camera notice addresses a specific condition in certain 2024–2025 vehicles.",
      "scope": "One report can carry multiple component labels. These are not sales-adjusted defect rates.",
      "sourceIds": [
        "complaints",
        "prologue"
      ],
      "testTitle": "Match the page to the symptom.",
      "test": "Compare a symptom-specific warranty explanation with generic vehicle-problem copy. Keep camera evidence distinct from steering or suspension allegations.",
      "qualifiers": [
        "Specific symptom and matching manufacturer document",
        "Current VIN/remedy status",
        "Warranty, sale facts and repeated repair history"
      ],
      "measure": "Symptom relevance, qualification and signed matters after lag.",
      "boundary": "The July letter’s parts forecast does not establish availability today. Do not explain every Prologue report by one recall."
    }
  ],
  "evidenceHeadline": "Know what each number can support.",
  "evidence": [
    {
      "label": "Recent California context",
      "value": "8,368 reports",
      "grain": "Distinct California-consumer ODI IDs received October 29, 2025–October 28, 2026.",
      "source": "complaints",
      "limit": "Reports are not unique defective vehicles, search demand or qualified claims."
    },
    {
      "label": "Model-year research cohorts",
      "value": "40 retained groups",
      "grain": "Model years 2021–2026 with at least ten recent CA reports; top 40 by raw count.",
      "source": "complaints",
      "limit": "Discovery order only. No sales denominator or acquisition-value ranking."
    },
    {
      "label": "Usable reported mileage",
      "value": "1,143 of 8,368",
      "grain": "Self-reported mileage above zero and at most 1,000,000 under the existing cleaning rules.",
      "source": "complaints",
      "limit": "86.3% lack usable mileage. Mileage does not establish warranty coverage."
    },
    {
      "label": "F-150 published outcome",
      "value": "Offer status retained",
      "grain": "The reviewed firm page describes a $165,000 settlement offer.",
      "source": "offer",
      "limit": "No acceptance or payment was verified. It is not a paid-settlement benchmark."
    }
  ],
  "counterpoint": {
    "title": "Why a large verdict does not identify the best vehicle to advertise",
    "text": "Selected firm results can include restitution, civil penalties, interest, fees or punitive damages under different legal theories. Our expanded pilot is not representative of accepted, rejected and losing matters. Purchase basis and repair history matter, but no vehicle-level expected acquisition value has been validated.",
    "sourceIds": [
      "offer",
      "remedies"
    ]
  },
  "coverage": "This research combines the retained NHTSA snapshot with scoped manufacturer documents and selected published legal outcomes. Recent complaint counts are California-consumer context. There is no sales/registration denominator, actual keyword forecast or observed campaign return.",
  "legal": "A lawyer must review transaction, warranty, repair, notice and timing facts. The 18-month/18,000-mile Tanner window is a rebuttable presumption with conditions, not a universal claim deadline. Used/CPO warranty and manufacturer-election branches require separate review; historical wins do not decide current eligibility.",
  "ctaHeadline": "Bring the model. Build a better brief.",
  "steps": [
    {
      "title": "Define the evidence context",
      "text": "Pin the source, date window, record grain and exact entity. Preserve contradictory facts and missing information."
    },
    {
      "title": "Change one part of the campaign",
      "text": "Compare a specific information page or qualification flow with a concurrent control. Keep geography, intake coverage and the outcome definition comparable."
    },
    {
      "title": "Follow the matter through intake",
      "text": "Deduplicate inquiries, record attorney acceptance and allow time for signing. Reallocate only when mature economics, uncertainty and capacity support the decision."
    }
  ],
  "sources": [
    {
      "id": "complaints",
      "label": "NHTSA complaint data",
      "url": "https://static.nhtsa.gov/odi/ffdd/cmpl/FLAT_CMPL.zip",
      "note": "Aggregate calculations use the retained October 28, 2026 source snapshot and fixed received-date window; consumer state and incident location remain distinct."
    },
    {
      "id": "iccu",
      "label": "Recall 24V868",
      "url": "https://static.nhtsa.gov/odi/rcl/2024/RCLRPT-24V868-6505.PDF",
      "note": "Manufacturer report: specified 2022–2024 IONIQ 5 and 2023–2025 IONIQ 6 vehicles. Exact production/VIN scope matters."
    },
    {
      "id": "ford",
      "label": "Ford TSB 24-2254",
      "url": "https://static.nhtsa.gov/odi/tsbs/2024/MC-11006772-0001.pdf",
      "note": "August 23, 2024; specified non-hybrid 10R80 vehicles and build dates. First 12 of 17 PDF pages retrieved, including applicability/action."
    },
    {
      "id": "prologue",
      "label": "Prologue owner notice",
      "url": "https://static.nhtsa.gov/odi/rcl/2026/RIONL-26V306-8268.pdf",
      "note": "July 2026 camera notice. Its dated parts forecast is not a current availability determination."
    },
    {
      "id": "offer",
      "label": "F-150 offer report",
      "url": "https://knightlaw.com/2024/06/27/ford-f150-10-speed-transmission-lemon-law-settlement-offer/",
      "note": "Firm-reported offer only. Acceptance, finality and payment not verified."
    },
    {
      "id": "presumption",
      "label": "California CIV 1793.22",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1793.22.",
      "note": "Tanner presumption and definitions; individual qualification requires legal review."
    },
    {
      "id": "remedies",
      "label": "California CIV 1794",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1794.",
      "note": "Remedies, conditional civil penalties, costs and fees are separate from a headline recovery."
    },
    {
      "id": "procedure",
      "label": "DCA procedure guidance",
      "url": "https://www.dca.ca.gov/acp/new_lemon_law.shtml",
      "note": "Review manufacturer elections, transaction facts and applicable effective dates before campaign copy."
    }
  ],
  "as_of": "2026-10-28",
  "status": "research_not_measured_ad_performance",
  "campaign_hypotheses": [
    {
      "hypothesis_id": "LL-F150-10R80",
      "domain": "lemonlaw",
      "status": "research_hypothesis_not_launched",
      "query_theme": "Repeated F-150 transmission repairs",
      "supported_claim_ids": [
        "L02",
        "L03",
        "L04"
      ],
      "source_ids": [
        "ford_tsb_2024",
        "f150_offer",
        "law_lemon_core",
        "law_lemon_presumption",
        "law_dca_elections"
      ],
      "query_seeds": [
        "2022 f150 repeated transmission repairs lemon law",
        "2021 f150 harsh shifting warranty lawyer"
      ],
      "public_context": {
        "model_years": [
          2021,
          2022
        ],
        "manufacturer": "FORD",
        "model": "F-150",
        "configuration": "Specified non-hybrid 10R80; build on/before 2022-08-15 for reviewed TSB",
        "recent_2022_ca_reports": 13
      },
      "restricted_intake_qualifiers": [
        "Sale/lease state and date",
        "Warranty issued/coverage",
        "Transmission/build/VIN applicability",
        "Repair orders and recurring symptoms",
        "Days out and manufacturer communications",
        "Current procedure branch"
      ],
      "intent_review": [
        "Review DIY manuals, dealer jobs and unrelated parts traffic",
        "Do not automatically exclude recall or repair research",
        "Hybrid inquiries need their own evidence, not this bulletin"
      ],
      "experiment_treatment": "Scope-correct transmission context and document checklist versus general vehicle-warranty page",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "Verify current TSB applicability; do not label the $165,000 offer a paid settlement"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    },
    {
      "hypothesis_id": "LL-IONIQ-ICCU",
      "domain": "lemonlaw",
      "status": "research_hypothesis_not_launched",
      "query_theme": "IONIQ 5 ICCU warranty/repair context",
      "supported_claim_ids": [
        "L07"
      ],
      "source_ids": [
        "ioniq_recall",
        "law_lemon_core"
      ],
      "query_seeds": [
        "ioniq 5 repeated iccu failure lemon law",
        "2023 ioniq 5 warranty repair buyback"
      ],
      "public_context": {
        "model_years": [
          2022,
          2023,
          2024
        ],
        "manufacturer": "HYUNDAI",
        "model": "IONIQ 5",
        "recall": "24V868 with production/VIN limits",
        "excluded_year_for_this_recall": 2025
      },
      "restricted_intake_qualifiers": [
        "Exact model/year/VIN",
        "Warranty and transaction facts",
        "Recall completion and repeat symptoms",
        "Actual repair opportunities and days unavailable",
        "Procedural notices and dates"
      ],
      "intent_review": [
        "Differentiate IONIQ 6 and 2025 IONIQ 5",
        "Recall lookup alone is not proof of lemon-law intent"
      ],
      "experiment_treatment": "Separate covered recall scope from general electric-vehicle issue copy; measure wrong-year inquiry share",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "Verify VIN/remedy status at launch; no automatic eligibility or recovery promise"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    },
    {
      "hypothesis_id": "LL-PROLOGUE",
      "domain": "lemonlaw",
      "status": "research_hypothesis_not_launched",
      "query_theme": "Prologue recurring warranty symptoms",
      "supported_claim_ids": [
        "L05",
        "L06"
      ],
      "source_ids": [
        "prologue_notice",
        "law_lemon_core"
      ],
      "query_seeds": [
        "2024 prologue repeated warranty repairs",
        "honda prologue buyback repair problems"
      ],
      "public_context": {
        "model_years": [
          2024,
          2025
        ],
        "manufacturer": "HONDA",
        "model": "PROLOGUE",
        "recent_2024_ca_reports": 90,
        "recall_notice": "July 2026 camera notice; not an explanation for all complaints"
      },
      "restricted_intake_qualifiers": [
        "Symptom and configuration",
        "Actual warranty/repair history",
        "Whether symptom matches cited manufacturer document",
        "Current remedy status",
        "Sale/manufacturer-procedure facts"
      ],
      "intent_review": [
        "Separate camera, suspension, steering and electrical symptoms",
        "Do not claim parts remain unavailable from a July forecast"
      ],
      "experiment_treatment": "Symptom-specific explanation with dated sources versus generic defect copy",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "Recheck current remedy/parts status before availability wording"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    },
    {
      "hypothesis_id": "LL-BUYBACK-PROCEDURE",
      "domain": "lemonlaw",
      "status": "research_hypothesis_not_launched",
      "query_theme": "Repeat repair and buyback procedure",
      "supported_claim_ids": [
        "L08",
        "L10"
      ],
      "source_ids": [
        "law_lemon_presumption",
        "law_lemon_procedures",
        "law_dca_elections",
        "law_87120",
        "law_87124",
        "law_rodriguez_copy"
      ],
      "query_seeds": [
        "california repeated warranty repair buyback",
        "lemon law repair orders manufacturer notice"
      ],
      "public_context": {
        "scope": "California warranty information; manufacturer election and sale-date branches"
      },
      "restricted_intake_qualifiers": [
        "Transaction jurisdiction/date",
        "New/used/CPO and warranty issued with sale",
        "Repair timeline",
        "First relevant repair mileage",
        "Notice/request/possession facts",
        "Attorney deadline review"
      ],
      "intent_review": [
        "Old used-car wins are not present eligibility rules",
        "Do not apply 18 months/18,000 miles as a universal claim deadline"
      ],
      "experiment_treatment": "Branch-aware information/intake versus a general repair-count checklist",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "Pin legal-rule and DCA election versions; preserve other used-goods remedy routing"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    }
  ],
  "hypothesis_sources": [
    {
      "source_id": "f150_offer",
      "url": "https://knightlaw.com/2024/06/27/ford-f150-10-speed-transmission-lemon-law-settlement-offer/",
      "read_status": "retrieved_text"
    },
    {
      "source_id": "ford_tsb_2024",
      "url": "https://static.nhtsa.gov/odi/tsbs/2024/MC-11006772-0001.pdf",
      "read_status": "partial_pdf"
    },
    {
      "source_id": "ioniq_recall",
      "url": "https://static.nhtsa.gov/odi/rcl/2024/RCLRPT-24V868-6505.PDF",
      "read_status": "retrieved_text"
    },
    {
      "source_id": "prologue_notice",
      "url": "https://static.nhtsa.gov/odi/rcl/2026/RIONL-26V306-8268.pdf",
      "read_status": "retrieved_text"
    },
    {
      "source_id": "law_lemon_core",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1793.2.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_lemon_presumption",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1793.22.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_lemon_procedures",
      "url": "https://www.dca.ca.gov/acp/new_lemon_law.shtml",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_dca_elections",
      "url": "https://www.dca.ca.gov/acp/accepted_manufacturers.shtml",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_87120",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CCP&sectionNum=871.20.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_87124",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CCP&sectionNum=871.24.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_rodriguez_copy",
      "url": "https://law.justia.com/cases/california/supreme-court/2024/s274625.html",
      "read_status": "full_text_read"
    }
  ]
}